
Diageo

Diageo plc (Ticker- FTSE: DGE) is a multinational alcohol drinks business based in the United Kingdom. Listed on both the UK FTSE and dual listed on the New York Stock Exchange under (DEO)
The company operates around the global manufacturing and distilling whiskey, brandy, bourbon, gin, rum tequila and Guinness from 100+ sites. The group boasts a portfolio of over 200 brands so here is a small variety of their popular brands like: Tanqueray, Smirnoff, CiRoc, Captain Morgans, Baileys, Pimm’s, Sheridan’s, Johnny Walker, Bells, Haig, Don Julio, Buchanan’s and Guinness.
There is also a fine wine division by Justerini & Brooks.
Diageo Brands

With only a 4.7% total beverage market globally Diageo has plenty of room to expand. There is also a focus on premium brands and expanding their reach to greater audiences by offering differing versions and qualities expanding portfolio’s like the Johnny Walker brand with Black & Blue labels. Flavoured vodka’s from Smirnoff.
Global sales in 2023 were £17,113 Billion (2022 £15,452 Billion) with free cashflow of £1.8 billion pounds. Operating profit grow by 5.1% with EPS (earnings per share) up by 17.6% or 164.9 pence verses 140.9 pence per share. Total share return was actually down by (2%) and return on invested capital was down by 16.3% even though sales had increased.
Diageo average five year share price
The average share price over the last five years (08/2019 to 08/2024) for Diageo (DGE) sits between:
At the lowest point the share price was £21.39 on 18th March 2020 at the start of the pandemic.
To the highest of £41.10 on the 08/01/2022.
Based on my own personal experience looking at a long term hold, today I would be looking to purchase additional shares around the £23.75 to £25.00 price target.
The ideal exit strategy would be to hold for 10-15 years before selling at a target sell price between £45.00- £55.00.
Diageo Dividend
Dividend distributions are bi-annual and usually payable in the months of April & October.
As we can see in the file below, this equity was first held back in 2016 where we collected one lot of dividends before selling the stock and locking in a little profit.
DGE was reintroduced into the portfolio in 2023, increasing in early 2024 with the aim to increase further over the course of the next 18 months.
The group states it has a progressive dividend policy and has returned £3.1 Billion to shareholders through a dividends and share repurchases.
2025 first interim dividend was declared at £0.3148 pence payable on the 24/04/2025 (Ex-div date 27/02/25)
For research purposes we have listed the last five years of UK paid annual dividends below:
2024 £0.7973 pence
2023 £0.80 pence
2022 £0.7618 pence
2021 £0.7255 pence
2020 £0.6988 pence
Here are some basic stock fundamentals:
Dividend cover 1.67 (30/06/24)
Dividend yield: 3.77% (24/04/25)
P/E: 16.09 (24/04/25)
Further dividend analysis can be seen in the file below:
DGE
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